Co-creating value for each of the case brands requires skilful and well-trained staff, who can successfully engage through
multiple channels in an appropriate dialogue with the ultra high and
high net worth individuals who constitute much of the market for
luxury products. Venues are also important, with each of the brands
having iconic destination outlets of high prestige and design content,
which add value for their customers. Whether changes in the
customer base for luxury goods generally or the emergence of the
online marketplace will change this need materially, remains to be
seen