SPONSORSHIP:
• To increase public awareness for the company, the product
• To identify the company with the particular market segments
• To involve the company in the community • To build goodwill
• To generate media benefits
• To showcase products, features, etc. Now you know why someone wants to sponsor your event. As a result, it is very important how to approach potential sponsors. The best way to get in contact with your potential sponsor is to write a sponsorship- request-letter.