Pricing of the Advisor was based on the software business model. An initial license was priced at $100,000 plus a monthly maintenance fee (including updates) of $5,000 per month plus consulting services. A typical engagement would cost $200,000 to $300,000 for the first year and $100,000 per year thereafter. Early customers were offered discounts, and the philosophy was to do what was necessary to get initial customers on board.