Table 3 General Outline for an Oral or Written Presentation
I. Strategic Profile and Case Analysis Purpose
II. Situation Analysis
A. General environmental analysis
B. Industry analysis
C. Competitive environmental analysis
D. Internal analysis
III. Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses (SWOT Analysis)
IV. Strategy Formulation
A. Strategic alternatives
B. Alternative evaluation
C. Alternative choice
V. Strategic Alternative Implementation
A. Action items
B. Action plan