Information immediacy and fast feedback
Traditionally, when a business wanted to get feedback on their products or opinion for services from customers, they need to run a voting poll or conduct call surveys. Now with social media, Facebook provides an active line with their customers. Therefore, companies just need to post a question on their wall or status and it is here where hundreds of people can respond within minutes. It can be good research for companies and their products and brand image. Time is money; if businesses can get different kinds of feedback as soon as possible they can improve their products and services in an instant.