Confidence
Some women cannot imagine facing the day without makeup on their face. In extreme cases, women won't allow anyone to see them without their faces made up for the day, including their own husbands!
Fortunately, this isn't very common, but many women report feeling more confident going to work, school or running errands with at least some makeup on. This can range from a light application of mascara and lip gloss to a face complete with foundation, powder, blush, eyeliner, eye shadow and several coats of lipstick. The amount of makeup that makes a woman feel confident varies.