organizations in Pakistan, India, Brazil, and Mali to teach farmers how to grow cotton with less water. The first of the cotton was harvested last year, and Levi's blended its share into more than 5 million pairs of jeans. Each has about 5 percent of the low-water cotton, though the members of the initiative agreed not to label products using that special cotton as such. By not tout- ing the cotton's provenance on labels, they hope to avoid creating too great a demand for the current limited supply Levi's goal is to use a 20 percent blend the new cotton in its products by 2015. (Organic cotton, grown without Pesticides, has proved too expensive discontinued its organ ic jeans in 2008.)