Next-Generation Product Identification: transform product identification and information
Description: Today, in a world of rapidly expanding online commerce solutions, barcodes are unable to provide consumers with the rich digital product information they seek. Consumer barcodes do not uniquely identify product or package variations that carry the same product identifier, meaning minor product variations cannot be accurately disclosed. Also, when the product identifier needs to change to reflect new information, it adds waste to the system in
the form of out-of-stocks, remnant inventory and transition costs. This project is designed to identify a solution to this industry concern. It will document requirements for the "next generation” consumer product identifier, work with GS1 to recommend a standards-based solution and develop the business case needed to support global adoption.
The project focuses on connecting the dots to improve supply chain transparency, efficiency and traceability. The goal is to provide consumers with accurate product information by leveraging new technology capabilities for product identification to replace the current barcode (EAN13).
Rationale: There is an urgent need to provide technologyenable consumers with accurate digital product information coming from trusted sources. This is not always possible with the current EAN/UPC barcodes.
Value and Impact: Decreased waste in our supply chains and improved availability of accurate data for consumers, manufacturers, retailers and data aggregators
BING : The Importance of Delivering Easy Acc ess to Acc urate Information
The Consumer Engagement Protocol and Next-Generation Product Identification projects are well connected to the B2B2C Information Needs Group (BING) of The Consumer Goods Forum. BING’s mission is to describe business requirements that will lead to scalable, standards-based,
interoperable B2B2C services, thus empowering shopper and consumer choice through easy access to accurate information attributes, irrespective of the mobile or digital application or device
being used.
Next-Generation Product Identification: transform product identification and informationDescription: Today, in a world of rapidly expanding online commerce solutions, barcodes are unable to provide consumers with the rich digital product information they seek. Consumer barcodes do not uniquely identify product or package variations that carry the same product identifier, meaning minor product variations cannot be accurately disclosed. Also, when the product identifier needs to change to reflect new information, it adds waste to the system inthe form of out-of-stocks, remnant inventory and transition costs. This project is designed to identify a solution to this industry concern. It will document requirements for the "next generation” consumer product identifier, work with GS1 to recommend a standards-based solution and develop the business case needed to support global adoption.The project focuses on connecting the dots to improve supply chain transparency, efficiency and traceability. The goal is to provide consumers with accurate product information by leveraging new technology capabilities for product identification to replace the current barcode (EAN13).Rationale: There is an urgent need to provide technologyenable consumers with accurate digital product information coming from trusted sources. This is not always possible with the current EAN/UPC barcodes.Value and Impact: Decreased waste in our supply chains and improved availability of accurate data for consumers, manufacturers, retailers and data aggregatorsBING : The Importance of Delivering Easy Acc ess to Acc urate InformationThe Consumer Engagement Protocol and Next-Generation Product Identification projects are well connected to the B2B2C Information Needs Group (BING) of The Consumer Goods Forum. BING’s mission is to describe business requirements that will lead to scalable, standards-based,interoperable B2B2C services, thus empowering shopper and consumer choice through easy access to accurate information attributes, irrespective of the mobile or digital application or devicebeing used.
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