Wales compared to other three UK countries is not immune and still suffering from the consequences of smoking around the country; although, it accommodates the lowest percentage of smokers. On the other hand, stop smoking across all ages and reducing smoking-related litter within Wales is the major responsibility of Stop Smoking Wales. Having this mission in mind and being the core duty of the
Stop Smoking Wales; the organization is coming up with an information campaign to encourage smoker to change their habit and behavior, and increase the public awareness of smoking-relates litter. This campaign is beneficial to both the public and the smokers in the sense of both parties' health, the money spent on smoking and anti-smoking activities, the time and human resources needed for communicating and cleaning the smoking related litter.