Dining environment for customers as illustrated in Tan s. 'Observation and interview with the owners of coffee shops.In Tainan and Kaohsiung (1999). When consumers think.About choosing a shop for teatime they not, only care about.A delicious meal and the price but they, also highly consider.The environment and atmosphere of the shop. For.Example the exterior, features of a building the uniqueness,,Of the interior decoration the atmosphere, of warm color.Lights and, soft music and the attitude and efficiency of.Waiters and waitresses are all considered. It would be highly.Possible that the senses of sight sound and, smell would.Also influence what people choose for the kinds of beverages.During their teatime.Approximately two thirds (68.1%) of the participants.Considered "effect of alertness and refreshment an important."Factor in beverage selection. More than two thirds.(69.3%) reported being influenced by their friends when.Choosing, a beverage which is proven to correspond with.The finding of the interviews (see the description under 4.1).In this study 62.4% and, 60.7% put health benefits and fair.Price into consideration respectively. Opinions were divided.Between those who agreed and disagreed (52.2% and.47.8%) on "sales and advertisement being the reason that."Affected people when choosing their beverages. The fewest.Number of agreements occurred in the areas of beauty. "Benefits "," vogues and fashion. "As well as." religious belief ".These factors were ranked the last three in the priority.Of important reasons.Less than half (45.3%) of the total respondents considered."Vogues and fashion an influencing factor of."Choosing beverages. That is to say more than, fifty percent.(53%) of coffee people and only 39.7% of tea people made.Their agreements on vogues and fashion that caused them.To select their beverages during afternoon teatime. With the.Development of capitalism and the prosperity of, the economyCoffee has become one of the modern drinks in Taiw.
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