The interest in more flavorful beers also has helped fuel imported beer growth, said Edward Hsyeh, U.S.
research analyst for Chicago-based Euromonitor International, in the March issue. Like super-premium
beers, imported beers tend to be priced higher than most domestic beers, but consumers are willing to pay
that extra amount to experience beers that are different than the domestic beers with which most consumers
already are familiar, he said. Last year, imported beers performed better than domestic beers, experiencing 4
percent volume growth and 7 percent value growth in the term, he noted.