Success factors – questionnaires
• The questions will be framed by the analyst with a
clear view of the information that is to be obtained
from the completed questionnaires.
• The target audience must be carefully considered – a
questionnaire designed for clerical or operational
personnel should not contain questions that are not
relevant to their level of work.
• The questionnaire should only contain branching (e.g.
‘if the answer to Question 3 was ‘No’, then go to
Question 8’) if it is absolutely necessary – multiple
branches create confusion and may lead to unusable
responses.