Product. Walmart’s product is its retail service. In general, retail firms are service businesses. The company attracts customers by providing convenient and effective service. For example, Walmart’s sales personnel are trained to effectively assist shoppers in finding the goods they need. Convenience is achieved because the firm offers a wide array of goods in its stores. Most shoppers expect easy one-stop shopping at Walmart stores. The product component of the marketing mix affects Walmart by defining customer experience. The company’s sales personnel directly influence how customers feel when they enter the stores.