The case studies evidenced here are drawn from both primary and secondary data in the form of informal interviews
with the entrepreneurs and follow-up research – (with thanks to Carry Somers of Pachacuti, Trudy Thompson
of Bricks and Bread, and Kate Grubb of EcoCabin.) The fi rst case described is that of Pachacuti (http://www.
pachacuti.co.uk/), a fair trade clothes company run by Carry Somers. The second case is EcoCabin (http://www.
ecocabin.co.uk) – ‘a one-off holiday experience in the UK’. The third is Bricks and Bread (http://www.bricksandbread.
com) – a sustainable building organization founded, after much practical experience and a career change,
by Trudy Thompson. What follows is a necessarily brief precis of the case material generated. This is then used
to refl ect on both the factors that drive their entrepreneurial founders and what the distinctive attributes of ecopreneurship
in an SME context may be