397. WebPR › webPR tactics › online article syndication Once you have done this, you will need to convert the article into HTML. The HTML is very basic, and while the different directories have their own HTML guidelines which you will need to familiarise yourself with, the standard tags are as follows. • To bold: phrase you wish to bold • To italicise: phrase you wish to italicise • To underline: phrase you wish to underline • To list: lines you wish to list • To create a paragraph: • To insert a line break:
• To insert a link: phrase you wish to link Hello! Quirk is a marketing agency. Born digital, driven by creativity and disciplined by results. Founded in 1999 and with an international footprint, we deliver marketing solutions for businesses and brands that seek to engage with connected audiences. We accomplish this through campaigns, platforms and software applications that take advantage of the rapidly evolving relationship between technology and consumer. Our success is primarily a result of how we are organised. Unlike many agencies, our model is built-for-purpose and focuses on an approach we call T.C.E.O.: Think Create Engage Optimise Figure 16.2 Sample html from www.quirk.biz For each directory, the submission guidelines will indicate requirements for the text. Submit the article to directories Publishing the articles to directories means that they can be picked up and republished on other sites, which contributes significantly to link-building efforts. There are hundreds of online article directories out there but you need to be selective when choosing which ones to submit to. The good article directories usually allow up to four links to be placed in each article. Here is a list of a few article syndication sites that you could publish your articles to: • www.ezinearticles.com • www.goarticles.com • www.articledashboard.com400