A shopping product is a type of product that requires consumer research and comparison of brands. Homogeneous and heterogeneous are the two specific types of shopping products. Homogeneous products are perceived by consumers as very similar in nature and the final purchase is usually determined on the lowest price. If our farmer's hay compactor needed replacement, he would look for the most affordable one. Other examples of this type of shopping product would be appliances, such as washers, dryers, or a fridge.