Audience attitude toward the subject.
How does your audience feel about your subject? This is especially important when you want to influence their beliefs or move the audience members to action. You can determine your audience's attitudes toward your subject directly by surveying them which we will discuss in the next section. If you cannot survey the available. Then you can estimate your audience. Finally , in some cases, you will be forced to estimate the audience's attitudes from the speaking occasion and the demographic information you have acquired. Once you understand your audience's attitude toward your subject, you can choose a topic that will allow you to influence rather than alienate the audience. For example , a speech calling for strict gun control is likely to be perceived differently by classmates who grew up in an urban environment where gang violence is a problem than by those who grew up in a suburb where gun crimes are relatively rare or in a rural area where many people are hunters.