Swisse is a health and wellness company with a mission to help people celebrate life every day. This mission is more than words on our boardroom wall. It is the founding principle that guides how we serve our customers and how we treat the people that make our company great.Swisse History
After a trip to Switzerland in the 1960s to learn about the latest developments in natural medicine, Kevin Ring was inspired to develop his own range of herbal and vitamin supplements back here in Australia.
Kevin opened an organic bakery in Melbourne where he specialised in wholefoods and fresh bread. It was here that he introduced the first product in the Swisse range – pollen tablets – and Swisse was born!
A big milestone for Swisse happened in 1991 when we launched our flagship product, the Swisse Women’s Ultivite. Formulated specifically for women and made with premium quality ingredients, it was hailed as the ‘Rolls Royce’ of women’s multivitamins. Four years later, the release of Swisse Men’s Ultivite cemented the company’s place as a market leader in multivitamins.
The early 1990s also saw Swisse's unique company culture gain definition with the introduction of the 4Ps and H&H charter developed by the inspirational Michael Saba. Michael served as Swisse Managing Director from 2000-2007 and remains on the company’s board today.
Swisse soon expanded into the vitamin and supplement industry, developing, rigorously testing and then releasing 200+ products to eager customers. Swisse’s current CEO Radek Sali is the son of integrative medicine pioneer Professor Avni Sali. Radek’s passionate leadership, progressive approach to company culture and extraordinary business acumen has seen him become one of the most celebrated CEOs in Australia. For a more detailed company history, please refer here.
Swisse Products
Our products are all about helping you live healthier and happier lives based on 3 principles:
The formulas are made with premium quality ingredients sourced from around the world.
Our formulas are made with ingredients backed by scientific research and traditional evidence.
Our products are put through extensive quality control checks that have set a new benchmark in the vitamin and supplement industry.
We believe health and wellness products should be made of pure and potent ingredients. The formula of each product should also reflect the findings from the most recent scientific studies around the world.
Research in the field of natural medicine is evolving every day, and so too are Swisse formulas to reflect the very latest findings. We are leaders in our category for investment in the most up-to-date and independently verified scientific research.
Swisse Culture
Swisse culture starts with the belief that if we focus on people, passion and principles, profits will naturally follow. This may seem like several carts before a horse, but it’s the only way we have ever done business and we find it works just fine.