Although social media is a great medium for customers and fans of your business to voice their thoughts and support for your business, it’s also a perfect location for them to vent about a bad experience or, even worse, spread horrible negative feedback about your business and, for example, its seemingly poor customer service and communication.643603 300x198 3 Potential Social Media Problems for Businesses
So while social media can be an extremely powerful tool for building the reputation of your business, it can also be equally as damaging to that reputation for businesses that are unprepared to weather the negative feedback storm through their social media presences.
That’s why it is so important for any business to plan for and undoubtedly respond to the inevitable negative feedback that they may receive on social media. Ignoring that feedback, even though it sounds like the ideal route, is not the solution. The solution is to prepare how you will respond to those negative comments — will you offer unsatisfied customers simple condolences or something for free — and actually follow through with those plans. But know that, most importantly, nobody likes being ignored, regardless of how absurd their complaints may seem.