Community Specialists
If your marketing strategy is to promote through social networking sites (like Facebook or Twitter), which attract vast communities of consumers and business people, and if you can find the right hook to attract site visitors, this digital medium may just be right for you. However, a word of warning! This specialism is fairly new and, at the moment, it’s difficult to find true expertise. I have met community managers and gurus with little more that six months experience. Tread carefully and speak to lots of them before making a decision on who to appoint.