The result of a service encounter is a satisfaction or dissatisfaction judgment, the judgment being the outcome of the patient’s comparison of perceived service performance with the expectations brought by the con- sumer to the hospital
Mean perception scores observed during the study gives conflicting results, with scores along majority of the survey items being less than the expectation scores while exceeding such scores against two items listed under the dimen- sion of ‘empathy.’
Service quality gaps existed across all five dimensions of the survey instrument with the total unweighted SERVQUAL score standing at (–) 1.63. These findings demonstrate that the patients’ perceptions of offered service were falling short of their expectations in respect of all dimensions of hospital OPD services. The study findings are similar to the findings of a study conducted by Lam,16 where gap scores were observed in the dimensions of reliability, responsiveness, assurance and empathy.
Service quality gap across the dimension of ‘tangibles’ was observed to be statistically significant at < 0.001. This dimension consisted of five items representing the physical infrastructure and turn-out of OPD staff along with waiting time. The gap score across all items except waiting time were also observed to be statistically significant, pointing towards an appreciable deficiency across these items. Probably the peripheral location
The result of a service encounter is a satisfaction or dissatisfaction judgment, the judgment being the outcome of the patient’s comparison of perceived service performance with the expectations brought by the con- sumer to the hospitalMean perception scores observed during the study gives conflicting results, with scores along majority of the survey items being less than the expectation scores while exceeding such scores against two items listed under the dimen- sion of ‘empathy.’Service quality gaps existed across all five dimensions of the survey instrument with the total unweighted SERVQUAL score standing at (–) 1.63. These findings demonstrate that the patients’ perceptions of offered service were falling short of their expectations in respect of all dimensions of hospital OPD services. The study findings are similar to the findings of a study conducted by Lam,16 where gap scores were observed in the dimensions of reliability, responsiveness, assurance and empathy.Service quality gap across the dimension of ‘tangibles’ was observed to be statistically significant at < 0.001. This dimension consisted of five items representing the physical infrastructure and turn-out of OPD staff along with waiting time. The gap score across all items except waiting time were also observed to be statistically significant, pointing towards an appreciable deficiency across these items. Probably the peripheral location
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