The proliferation of new flavored brands comes at a time when advertising and marketing restrictions in the 1998 MSA have made it more difficult to target young smokers. These increased restrictions may be prompting manufacturers to turn to product innovations to attract new smokers. As observed by Gregory Connolly, the packaging and imagery of flavored products serve as powerful new sources of promotion and advertising, particularly when coupled with tailored advertising and marketing found on interactive Web sites (such as Camel Smokes and Salem Access) that further capitalize on product novelty.36 The limited seasonal availability of these flavored products provides further evidence of their role as “starter” cigarettes rather than as regular brands intended to create and foster brand loyalty.