Female consumers had a lower probability of
purchasing cherries at the given price levels. As
educational level increased, the probability of purchasing
cherries also increased. Living in a large city for a long
time had a positive impact on cherry purchases. The fact
that the consumer himself/herself did the food shopping
was found to be statistically significant and its coefficient
was found to be negative. The fact that the person
himself/herself did the food shopping was linked to a
reduced probability of purchasing cherries.