Enrolling the Entire Organization in the Change
In order to achieve transformational change, you will need to adopt the right process for enrolling everyone in the organization in the change effort. Five principles should guide you as you engineer and build full employee engagement in the change:
Principle 1: Start with accountability. Accountability for R2 should always begin with clearly defined results. Without it you will not move the organization forward and enroll people in providing the effort needed to change your culture.
Principle 2: Get people ready for the change. Your culture will not change unless you get everyone in the organization enrolled in making the change happen. You should expend every effort to get people ready for the change by persuading and convincing them of the merits of the change and by getting them involved in the process.
Principle 3: Begin with the relative top and intact teams. Relative top means that regardless of where you initiate the culture change process –– in a team, a division, a function, a subsidiary, a country affiliate or the entire organization –– you must begin the process at the top of that organization to be most effective Culture change begins in the context of intact teams. Establishing peer-to-peer accountability within these teams is essential to building the right foundation for the culture change effort