Nothing But Net
Situation:
Nothing But Net is an IT consulting firm that specializes in e-commerce solutions. As a
newly hired systems analyst, you have been asked to research some current topics.
1. Obtain at least two estimates of how much consumers are projected to spend
on Internet purchases during the next three years. Are the estimates similar? If
not, which forecast do you believe, and why?
2. Many of Nothing But Net’s customers are start-up firms that must fight hard
to attract investment capital, and many traditional lending institutions are
skeptical of new Web-based firms. Perform research to determine the mortality
rate of new e-commerce firms that use the Web as their primary marketing
channel, and write a brief memo that describes the results of your
research.
3. Some IT professionals predict that traditional companies will increase their
Internet marketing efforts, making it even harder for new Web-based firms to
compete. Perform research to find out more about the topic and share your
results with the class.
4. Suppose you were asked to draft a sales brochure for Nothing But Net. List
all the services in which potential customers might be interested.
Nothing But NetSituation:Nothing But Net is an IT consulting firm that specializes in e-commerce solutions. As anewly hired systems analyst, you have been asked to research some current topics.1. Obtain at least two estimates of how much consumers are projected to spendon Internet purchases during the next three years. Are the estimates similar? Ifnot, which forecast do you believe, and why?2. Many of Nothing But Net’s customers are start-up firms that must fight hardto attract investment capital, and many traditional lending institutions areskeptical of new Web-based firms. Perform research to determine the mortalityrate of new e-commerce firms that use the Web as their primary marketingchannel, and write a brief memo that describes the results of yourresearch.3. Some IT professionals predict that traditional companies will increase theirInternet marketing efforts, making it even harder for new Web-based firms tocompete. Perform research to find out more about the topic and share yourresults with the class.4. Suppose you were asked to draft a sales brochure for Nothing But Net. Listall the services in which potential customers might be interested.
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