Company Background
Burger King was originally knows as Insta-Burger King. It was founded in Florida in 1953 by Keith Kramer and Mathew Burns before they had financial difficulties and sold the company to its Miami based franchisee, James McLoamore and David Edgerton in 1955. The new owner renamed the company to Burger King. The first Whopper sandwich was introduced in 1957.The company again was sold to the other party. Pillsbury Coporation during their expansion to 250 locations in United States.
In 1989,Pillsy Corporation was sold to Grand Merropolitan, which in turn merged with Guinness to form Diageo, a British spirits company. Diageo’s management neglected the Burger King business, leading to poor operating performance. The business was damaged to the point that major franchise went out of business and the total value of the firm declined Diageo’s management decided to divest the money-losing chain by selling it to a partnership private equity firm led by TPG Capital in 2002. The company became re-energized by a series of promotional campaign and activties created by the investment group. In May 2006,the invesment group took Burger King public by issuing an Initial Public Offering (IPO).
The investment group con tinued to own 31% of the outstanding common stock.
As of June 2010,the company owned or franchised 12,174 restaurants in 76 countries and United States territories, of which 1,387 were company-owned by franchisees. Of Burger King’s restaurant total,60% were located in the United States. The restaurant featured-broiled hamburgers,chicken and other specialty sanwiches,french fries,soft drink and other low-priced food items
CORPORATE RESPONSIBILITY
They define the liability towards the company and consider continuously krathu effect what they do, and improve the manner to date.They build confidence to the company and the employee. Build goodwill and strong communities in which they work. They emphasize the importance of food People, the environment and corporate governance.
COMMITMENT TO FOOD
Their restaurants have been serving high quality, great tasting and affordable food around the world. They are developing a variety of food to suit the taste and lifestyle of the individual. To meet customer demand.
COMMITMENT TO PEOPLE
They are dedicated to supporting and investing in their people – employees, franchisees, suppliers and restaurant guests – because they are the cornerstones of their business. They support the Foundation. The franchise community and their families because they have a lot of investments around the world.They work as a team and are committed to making the Burger King exist all over the world.
COMMITMENT TO THE ENVIRONMENT
They think of environmental impacts on people in the communities they serve. They committed to develop the change to affect the environment without impact to work as much as possible For example, they know that recycling and waste management are two of their biggest environmental challenges. They remain committed to working with suppliers to find ways they can reduce, reuse and recycle.
COMMITMENT TO CORPORATE GOVERNANCE
They are committed to ethical culture by promoting ethics, respect. Values every employee and person.
They support, obey the laws and policies of the company, to become a good citizen of the community, and improve the global community.
THE BURGER KING MCLAMORE FOUNDATION
At the heart of their philanthropy program is the BURGER KING McLAMORE Foundation.
McLAMORE Foundation is a not-for-profit Foundation, a public charity. They are intended to support the advancement of education and to help the members that there was a shortage Foundation. McLAMORE partnering with charities around the world who share the mission of advancing the Foundation McLAMORE a responsible global corporate and. Controlled by a committee consisting of executives and their franchisees.