How to Develop Scenarios for Future Event Marketing Programs
Scenarios and Action Steps
Scenarios
-Economic downturn occurs in community six months before festival opens.
-Major military action is announced before event.
-Major competitor announces that it will hold its exposition one week after yours is held.
-Energy costs rise and reduce auto travel for those who would otherwise attend your event.
-Negative media stories circulate about your event’s safety record and economic losses.