African Pride is Protea Hotels' Superior-Deluxe range of hotels, lodges and country houses.
Established in 2001, the launch of African Pride Hotels, Lodges and Country Houses coincided with the beginning of a significant period of growth in the tourism industry in Southern Africa. As the African continent decisively took its place on the international tourist map, so too did the African Pride collection of superior deluxe establishments, and our growth has consistently mirrored that of South Africa's tourist trade over the past few years.
As Africa grows in popularity as a destination of choice for discerning tourists from around the world, the demand for first-class service and superior luxury steadily increases. African Pride was established with the sole purpose of meeting that demand and extending the understanding and experience of five-star hotel accommodation in Southern Africa.
The African Pride collection of hotels, lodges and country houses is distinctly different and unquestionably superior. Our unforgettable private game reserve lodges offer the ultimate in luxury and service against a backdrop of breathtaking natural African beauty. Enter our Melrose Arch Hotel and experience the ultimate in modern luxury with designer features that will leave you spellbound and service that is unsurpassed. Or spoil yourself with an elegant retreat to one of our country houses that offer personalized service with a taste of exclusivity.
As the name implies, African Pride embodies the proud spirit of Africa, combined with a passion for service and a commitment to excellence. For more information, please contact African Pride Superior Deluxe Hotels, Lodges & Country Houses