Consider how you might try to build trust and understanding, offer compromises and find common ground – crucial not just for the success of this negotiation but for building a long-term business relationship.‘It can be useful to run through your ideas with a colleague, ask their advice, and so on. If you are negotiating on behalf of others perhaps a group of colleagues, take time to understand their concerns, so that you can accurately represent their views.'*objection is completely different from objective, so be careful not to confuse them.