First let's look at family branding. If you have high standards and always take quality into account, family branding can be a wonderful way to market your products. Family branding is a group effort, where each product has the important job of supporting and helping the other products. Rather than having to exert unnecessary effort on several different advertising campaigns, family branding allows the use of harmony, where each product's job is to compliment the others. In family branding, each product gives the others strength, and when one product succeeds, they all benefit. In family branding, one single advertisement or campaign unites the group. This being the case, the drawbacks of family marketing only occur if one product's standards drop or are not maintained, as this reflects negatively on the group as a whole.