Reducing youth exposure to alcohol advertising on public property is an important goal for policy action.
Local governments bear the brunt of alcohol-related public health and safety costs that far exceed
revenue generated by alcohol advertising. Exposure to alcohol ads influences youth to start drinking
earlier and to drink more, and leads to alcohol-related problems later in life. Alcohol advertising bans
can significantly reduce youth exposure to alcohol advertising.
Alcohol Justice surveyed alcohol advertising policies of 32 major metropolitan transit agencies and
city departments that control transit advertising in the U.S. and California.