ิII. MATERIALS AND METHODS
A. Objective of Research
The objective of this research is to study tourism behaviors
of Chinese tourists and expectation of Chinese tourists towards
tourism management in Bangkok.
B. Research Methodology
The study on behaviors and expectation of Chinese tourists
towards tourism management in Bangkok was a quantitative
research by studying and collecting data from document
research and survey research. This research mainly aimed to
find the solutions to the problem of tourism behaviors of
Chinese tourists.
In collecting data, the researcher divided the study into 2
parts: Part 1 was the document research or the secondary
research concerning arrival of Chinese tourists, behaviors of
Chinese tourists in Thailand, information on expectation’s
concept and theories, research related with Chinese tourists,
behaviors and expectation towards tourism management in
Bangkok; Part 2 was the survey research in collecting data on
tourism behaviors and expectation towards tourism
management in Bangkok by distributing the questionnaires to
Chinese tourists.