Uses of secondary data:
• The data can provide enough information to solve the problem at
hand, thereby negating the need for further research.
• Secondary data can provide sources for hypotheses that can be
explored through primary research.
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• Sifting through secondary data is a necessary precursor for primary
research, as it can provide information relevant to sample sizes and
audience, for example.
• The data can be used as a reference base to measure the accuracy
of primary research.