He signed a four-year contract with Real Madrid, beginning on July 1, 2003, and worth a potential 40 million dollars. In Madrid, Beckham was not allowed to wear his favorite number seven, because another player had the right to wear it written into his contract. Beckham decided to wear the number 23 instead, being a big fan of Michael Jordan. He immediately became popular with the Real Madrid fans, but the team did not perform well enough to win either the Spanish League or the Champions League. However, Beckham remained a reliable scorer and his performances attracted more public. His shirts sales and other merchandising deals remained lucrative for the club, which continued to under-perform, regardless of the Real's management's higher expectations.