Currently there are only a few substitutes for robots in the commercial and government & industrial sectors.
iRobot's market-leading position will be tested as the demand for consumer and military robots increases.
New domestic robots from Electrolux, Samsung and Evolution Robotics have threatened the Roomba's dominance. Because of the nature of the military-industrial complex,
iRobot will always compete with substitute products and technologies from other companies vying for government contracts. iRobot must focus on new product development and customer support if they are to remain competitive in the military robot sector.