Since the marketing and consumptions of foreign products have been largely an urban phenomenon in China, a survey of consumers in major urban centers from different parts of the country would help examine the purchase of foreign vs. domestic brands in the large emerging market. We use the database from a large national household consumption survey conducted in 2000 by the Central Viewing Survey and Consulting Center (CVSC) in Beijing, a subsidiary of China Central Television (CCTV). The panel survey employed the “probability proportional to size” (PPS) method, covering all the major provinces and altogether 36 cities. It sampled the permanent residents, aged 15 or above, in each city, which had 1,600 to 5,000 respondents .Personal interviews via home visits by the survey takers of the company were used to collect the data.