1. Attack a narrow, well-defined segment that is weakly defended by
competitors.
2. Attack areas where rivals are overextended and have spread their
resources most thinly (possibilities include going after their customers
in less-populated geographic areas, enhancing delivery schedules at
times when competitors' deliveries are running behind, adding to
quality when rivals have quality control problems, and boosting
technical services when buyers are confused by the number of
competitors' models and features).
3. Make small, scattered, random raids on leaders with such tactics as
occasionallowballing on price (to win a big order or steal a key account),
intense bursts of promotional activity; and legal actions charging
antitrust violations, patent infringement, and unfair advertising.