When it is necessary to introduce a new product in the company, it is possible to adopt the variant of functional structure per project (see Figure 1.14). In this case, a specific project is created for the life cycle of the new product. It involves resources pertaining to several company functions, including logistics. Typically, a project embraces activities such as planning, manufacture, materials flow, delivery and customer support during the use of the new product. Moreover, a temporary staff person becomes the project manager, whose task is to coordinate all the resources involved so as to avoid conflicts and to optimize collaboration.