Marketing is merely talking about something in a way that lets others know that it is important to you. If your child is vital to you then you will talk about your child. If your spouse means something to you it will not be a burden to converse about your spouse. If your car is significant you won't pass up the chance to talk about it. That which is imperative to us will be spoken of. Since this is true, one has to speculate if some online businesses really consider their website business which utilizes free internet marketing library to be important.
Maybe they simply haven't done the math and they don't see that business plus marketing is equal to success. Maybe they wrongly think that business plus website equates to success. A website is a device, and marketing is the means of getting people to use the tool. In an online environment there is a diversity of ways that you can talk about your website. If you have pride in your business design then you need to find ways to get the word out. Far too many businesses demote marketing to something that is unattainable. It is something they don't recognize and don't know how to do so they simply toss that fraction of their business plan to the side and hope someone will drop by and buy.
In telling people why something is important to you, it is also important in marketing to let others recognize why your idea should be important to them. This is also a missing constituent in most marketing plans. It may be probable for businesses to let people know that the business is important to them, but disregard to help customers understand why they should consider the business important, too. If you can't display a reasonable outline for your visitors to consider then you can bet they won't burn up much energy in trying to discover that truth on their own.