Due to this philosophy, Nordstrom was able to provide exceptional service to its customers. Delighting the customers started right from the time they entered the stores. The huge, brightly lit stores with a lot of space to move around instantly attracted the customers. Nordstrom stocked a wide range of merchandise in various sizes -even uncommon sizes -with the idea of not sending any customer back empty handed from the store. The sales associates helped the customers in selecting the merchandise, designing a look, choosing the accessories, and even in billing for the items purchased.