The founder of the company is Adolf ("Adi") Dassler after coming back to home after world war I in 1924, began to produced its own shoes at home in Herzogenaurach, Germany. After that the Adolf and his brother Rudolf (Rudi) Dassler started a small business of making shoes and afterwards the business develop to a “DASSLER BROTHERS FACTORY". In those days, the electrical resources was not so much therefore both the brothers used the bicycle pedal power to continue their productions of goods. The first sportsman to use the Dassler brother shoes was an American sportsman Jesse Owens who won by using the shoes of the Dassler Brothers. After that the sportsmen from all over around the world showed their interest in buying shoes of Dassler Brothers.