Guideline 2: Analyze the audience and develop the digital story script accordingly
In order to tell a story that will interest others, digital story creators should identify the audience
as clearly and specifically as possible. As the script for the story is written, students should keep in
mind who they are trying to reach. Creators should consider the age, gender, cultural background
and other defining characteristics of the intended audience to make sure that the story is
appropriate for those viewers. They should also think about what they want viewers to know from
watching their story and what are some ways to get and keep the attention of these particular
viewers. One strategy that we have found to be effective is to begin a digital story with by asking
an opening question or presenting a compelling introduction to gain the attention of the audience.
Our students are encouraged to consider the language they use in their stories to make sure that it
will be understandable by viewers who may represent different age groups and come from different
cultural backgrounds. We also stress that digital stories should focus on common themes that most
viewers can identify with, such as personal reflection, historical narrative or the presentation of
instructional content.