explores the energy that drives all human endeavors: imagination. One of the reasons competitive environments are chaotic is that creativity makes prediction impossible. The human imagination is infinite. Its infinite capacity makes the possibilities of human wealth and progress infinite as well. However, this creativity must be tied solidly to reality. Creativity doesn't work alone. It must be paired with proven methods, that is, existing knowledge, to be effective. Together, they create what Sun Tzu called force or momentum.