Opportunities
• Samsung should make an active effort to offer unique products to customers, in order to grab more market share.
• Samsung could start creating software’s for their hardware devices and reduce outsourcing.
• Samsung could launch sub brands to the company, with new and improved strategies.
• Samsung could launch in countries to tap the needs of consumers.
• Samsung could open more stores to serve more customers.
• Samsung could make an effort to launch creative products first, rather than after its competitors.
• Samsung could increase its product variation in its products.
• Samsung should participate in product development and attract more customers. It should also consider participating in various events to attract attention.
• Samsung could offer additional services to retain existing customers and attract new ones.
• Increase in the need for mobile phones, Samsung could exploit this need well.