All the studies cited above were conducted using classical rheologicaltools,
namely viscometric and viscoelastic characterizations,
or textural analysis. However, up to now and to our knowledge,
only few attempts to link together rheology and texture data have
been envisaged. Interestingly, rheology and texture analysis used in
combination could be very helpful to improve raw material choice
for cosmetic formulations [14]. Jones et al. [15] examined both the
flow behavior and the textural properties of pharmaceutical polymer
gels and interpreted textural data using rheology in terms of
shear stress and rate of shear. Likewise Lukic et al. [16,17] studied
the influence of emollients on rheological and textural properties
of W/O cosmetic creams to predict their sensory properties.