Within the English domestic football arena are the Premier League and the Football League. Unlike the FA, these bodies are membership organization. These leagues’ principal role is to operate and manage their respective competitions. The success of these competitions could be measured using a set of criteria. First, the financial successes of the leagues are paramount. Hence, maximizing revenues from sources such as broadcasting and sponsorship is important. As a result the leagues are able to enter into commercial contracts on behalf of their members. Second, maximizing overall attendances across the entire league is also important and this is based on the collective success of all member clubs. Third, positive media exposure is also a key criterion and measures such as the total number of television audiences across televised matches and positive coverage in the wider media are vital. Fourth, the commercial success and financial stability of the member clubs are essential. Without this, the integrity of the leagues is sometimes called into question. In march2004 Leeds United went into administration, having incurred large debts which were unserviceable (Gerrard 2006). The financial crisis that blighted the club at one point raised questions as to what would happen to the results of the league if the remainder of their fixture could not be fulfilled. Even well-managed clubs need other clubs to be well managed; they are financially dependent on one another (see Buraimo et al. (2006) for a review of the financial crisis in English Football). Therefore leagues have an interest in the financial health of their members. For this reason, the Football League deducts points from clubs that enter into administration. This is meant to act as a disincentive. Finally, leagues have a fundamental objective and duty to ensure that competitions amongst their members and balanced and sporting outcomes are uncertain. This is often referred to as the ‘uncertainty of outcome’ hypothesis (Borland and Macdonald 2003; Szymanski 2003). These five criteria are by no means exhaustive but cover some of the key objectives of leagues