Linking their brand to the latest outing for the world’s most popular secret agent was the approach that Coke Zero took with its latest video based campaign. Kicking off with a short viral ad using the Bond theme, the campaign then moved to more video-based content.
As part of the ‘unlock the 007 in you’ campaign developed by Duval Guillaume Modem, anyone buying a Coke Zero at Antwerp station was challenged to a 70 second dash to another platform in order to claim their free tickets to see the film. Obstacles were placed in their way, as was a running countdown of their allotted time.