Don’t ignore the little guys
As much as we love talking about our coverage in national magazines and TV shows, we’ve gained so much support and so many customers from a number of smaller blogs and publications that we had never even heard of like Budget Bytes. These can be hard to discover, but once you get a few it’s not hard to find other similar outlets that should give you an equally great conversion.
Note: one of the best ways to use Google Analytics is to pay attention to your highest converting traffic sources rather than your highest revenue traffic sources. Try to then find other similar sources and figure out how to get more coverage with them.