The company facilitates the culmination of culture, art andmusic through customer service by providing a consistentexperience throughout all locations. Store associates are re-quired to wear only AllSaints merchandise. They must alsobe knowledgeable of the current season’s products, designs,colors and trends. In addition, the company ensures that thebrand transitions from instore to online by providing the samebrand image, identity and merchandise for the consumer.customerservice