Marketing Strategy: The Master Brand
Growth and development are essential parts of the technology.
Consumers were never attached with certain technology products, they always strive to have the best. Such situation has obliged technology manufacturers to rapidly create new gadgets that would satisfy the needs of customers, and for several years, Samsung has never failed in this component.
Society has always loved when the gadget maximizes their life comfort and decreases the time spent on unwanted/simple tasks.
Today, Samsung has sparked in terms of innovation and instead of satisfying the needs of the society, they have literally started to create the need for people.
Besides, Samsung has an interesting and vast product portfolio. Their product range includes laptops, tablets, smartphones, TVs, cameras, Refrigerators, etc.
By this, I mean that the Samsung marketing strategy has helped the firm to build trust on every product they manufacture.
Now, let’s start discussing and analyzing parts of the well-praised marketing strategy of Samsung.
Marketing Mix of Samsung – Samsung has reached unbelievable heights with its smartphones, which helped the brand to become a symbol of quality and reliability for its consumers.
Besides the product, Samsung is famous for its customer service (Samsung has one of the fastest product services). Though, product variation is the most powerful aspect of the marketing mix of Samsung.